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5 Fundamental Flaws with Your Competitive Intelligence and How to Fix Them

Competitive intelligence is the ability to gather, analyze, and distribute information on all aspects of the environment that are necessary to assist managers and executives in strategic decisions in the organization. Most prominent organizations employ a Competitive Intelligence center for analyzing and disseminating information. Competitive Intelligence centers perform their work by responding to customers’ subjects or areas of interest. These may be recurring based on main competitors, or specific ad hoc research. Competitive Intelligence analysts Read more…

By Grant Evertson, ago
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The need for “Business Situational Awareness” – Why Competitive Intelligence falters

Starving for information, drowning in data In an ever changing business world,  with events taking place at accelerated rates, augmented by  increasing global connectivity-  it is easy to feel overwhelmed and under-informed.  As a business executive  your goal is to acquire as much competitive intelligence  as possible: accurate, relevant, timely  information to assist your decision making. In fact most bad decisions don’ t result from a lack of judgment, rather from partial information. As such Read more…

By Grant Evertson, ago